So I've purchased the Hero Edition on the actual website, and tried the download launcher button. You'd think that would be the end of it, but several times I've gone through the launcher and minecraft installer.

I've enabled beta through the launcher as I'd seen suggest elsewhere, It's not on my microsoft account as I'd bought it through the website but every time I try to download it I just receive a a regular minecraft launcher and have to start the process all over again. 

This is becoming increasingly frustrating as I'd promised to play with a work colleague yesterday after work and had to cancel on him as had no luck installing before work and am trying again this morning still with no fruits bearing from my efforts.

Also whenever I go onto the website it prompts me to purchase it still (Hero and Regular available to buy in-case that matters) and leads me back to reiterate the end of my first point and what lead into the 2nd paragraph

Please can someone suggest a fix to this as I don't want a refund or anything of the sort I just want to play the bleeding game with a buddy of mine